DA Iry!
Work's been superbusy, have to go up to SFO again. Will try to combine it with a weekend this time and stay for a couple of days. Tim will most likely be in town so that should be fun.
On a different note, I think the new GOT MILK? campaign is brilliant. Alien to cow:
"Please accept this offering of dead vegetation in exchange for your wonder tonic."
They've turned it into a whole series. Every time I see one of the commercials I have to giggle again and I've seen them many times now. Went to the accompanying website {http://www.planetinneed.com/} and, other than the actual ads, found it slow and a little blah which is surprising.
Article on Adrants reads as follows:
Got Milk Campaign Travels to Brittelactica
Adding a change up to the American Dairy Association's Got Milk? campaign, Goodby, Silverstein & Partners has created a new campaign focusing on a race of aliens from Brittlelactica who suffer from a "series of horrible health ailments" until they visit earth and discover a special elixer called Da Iry. A TV ad points to a content-rich website that riffs on the supposed problems a diet without milk can cause. Brittelactica is broken into four regions, Insomniastan, PMStonia, Papua Hairthinny and Cavitopi, each suffering from ailments caused from the lack of milk. Each region contains a history and a message from the region's chancellor, each of whom suffers from his region's ailment.
The site also contains mission archives which humorously looks into human behavior, a Da Iry translator which is a sort of bad rendition of Subservient Chicken, and videos detailing the discovery of Da Iry. All in all, it's very nice work. It's a sister campaign to the recent Cow Abduction campaign http://www.cowabduction.com/.
Hihi. =)
On a different note, I think the new GOT MILK? campaign is brilliant. Alien to cow:
"Please accept this offering of dead vegetation in exchange for your wonder tonic."
They've turned it into a whole series. Every time I see one of the commercials I have to giggle again and I've seen them many times now. Went to the accompanying website {http://www.planetinneed.com/} and, other than the actual ads, found it slow and a little blah which is surprising.
Article on Adrants reads as follows:
Got Milk Campaign Travels to Brittelactica
Adding a change up to the American Dairy Association's Got Milk? campaign, Goodby, Silverstein & Partners has created a new campaign focusing on a race of aliens from Brittlelactica who suffer from a "series of horrible health ailments" until they visit earth and discover a special elixer called Da Iry. A TV ad points to a content-rich website that riffs on the supposed problems a diet without milk can cause. Brittelactica is broken into four regions, Insomniastan, PMStonia, Papua Hairthinny and Cavitopi, each suffering from ailments caused from the lack of milk. Each region contains a history and a message from the region's chancellor, each of whom suffers from his region's ailment.
The site also contains mission archives which humorously looks into human behavior, a Da Iry translator which is a sort of bad rendition of Subservient Chicken, and videos detailing the discovery of Da Iry. All in all, it's very nice work. It's a sister campaign to the recent Cow Abduction campaign http://www.cowabduction.com/.
Hihi. =)