Scream and shout
Restricted to highschool friends only.
Let it be known that bleu_director is alive and kicking, that I will pull bleu out of the dust and force it to stand on its own feet after a decade of inactivity. Of course I refer to the public face of bleu because I always did update you, except for private eyes only.
This time I will control myself from clicking on the sweet and distracting Just me (PRIVATE) button and loop you in wherever-I-am-right-now.
Person: Where do you work now?
DJ: Ayala Land, Inc.
Person: Ah you sell? Is your office in Alabang?
DJ: Actually I do marketing. No, I work in Makati.
Person: aaah....right.
Yes dear world, I'm working. A company has actually taken me under its wing and as much as I would like to fool myself into thinking that this will be over and CLASSES WILL BEGIN SOON---I'm afraid to admit that collegiate/student life has bid farewell entirely.
And no, I'm not selling. I do not do sales, leafleting or hack people's email contacts to find a chance to broker a property. One thing I realized though, when I begin to tell people about my work is that it is so much easier to let people decide for themselves, rather than ask you more questions. DO I SELL? Well, okay if you say so, dear stranger.
But lets say, if they did listen--this is what I would say...
All thru out college I did try to fall in love with two things called Finance and Accounting. I did give it a shot, I did the case studies, stayed up late, sacrificed on org parties and skipped going home on weekends just so that I could bury myself in studying for the two.
But, alas, we learn that some things never do love us back and I finally saw the two metamorphose into THE TWIN TOWERS OF DESTRUCTION as they repeatedly screamed in my ear that we do not feel the same way about you, Deej, much to the dismay of my geeky side. And they etched it onto my mind over and OVER AND OVER come end of semester when the dreaded grades came out---i.e. I took up Business Economics, which translates to four depressing years of Finance + Accounting + Economics/Statistics classes--so you can imagine the love-hate relationship I had all thru out university life. *insert weak laugh
BUT WHY THE HISTORY DEEJ? Because it puts things into perspective.
Upon graduation, I did apply to several banks and other finance related horrors jobs, but luckily found an alternative. Something that old folks dont seem to get a good grasp on. This is called Mar-ke-ting, dear folks. While Finance/Accounting cracked my skull for four years, I did however enjoy my Brand Marketing/ Marketing Management and Brand Strategy classes. I always called this the "Creative side of business." And I always joked to myself that I wish I could get into that field where I get to play with words, pretty pictures and toy around with something I think the world can never get enough of: IMAGINATION.
And tada, here I am now. I do Corporate Brand Marketing for Ayala Land so I do get a steaming hot plate of creativity each morning and I know that the most "pressure" I can get is to cram an article or tweak a print ad copy in an hour---things that are pretty much do-able, rather than the TERROR of lets say, having your boss bully you into submitting a statement of cash flows or a bad debts expense statement in half an hour. *Exhales out of relief.
My work revolves around print advertisements/ AVPs/ public relations campaigns/ websites/ digital marketing and the entire platter of marketing media.
And Brand Marketing does not merely revolve around empty lots, to be honest. No, I do not take photos of a pile of dung heaped onto fertile ground and photoshop the logo of the Zobel family to have it plastered onto the poster.
There's a load of things to do for Marketing because there are the:
1. Malls (Greenbelt, ATC, TriNoma, etc),
2. Residential brands (Ayala Land Premier, Alveo, Avida, Amaia),
3. Offices (UP TechnoHub, 6750, Tower One, etc.),
4. Hotels (Intercon, Cebu Marriot, etc),
5. Growth Centers: Makati, NUVALI, etc
...that's a loooong To-Do list actually. I will not waste space on mapping out the entire product portfolio.
So here's where I am right now. I like my job enough to be sharing it with you precious people so something must be going right. But if you're asking me how long I'm going to be here...that's an entirely different NOVEL of a story. And of course I wouldn't really know until I reach that moment.
As the story pans out for the day, this is the objective side of my life right now. No emotions, no faces, no personalities. I shalt reserve that for an entirely new entry devoted to the people I have spent some time with in the past few months.
Cheers and HELLO TO THE ALIVE AND KICKING, BLEU :)
Let it be known that bleu_director is alive and kicking, that I will pull bleu out of the dust and force it to stand on its own feet after a decade of inactivity. Of course I refer to the public face of bleu because I always did update you, except for private eyes only.
This time I will control myself from clicking on the sweet and distracting Just me (PRIVATE) button and loop you in wherever-I-am-right-now.
Person: Where do you work now?
DJ: Ayala Land, Inc.
Person: Ah you sell? Is your office in Alabang?
DJ: Actually I do marketing. No, I work in Makati.
Person: aaah....right.
Yes dear world, I'm working. A company has actually taken me under its wing and as much as I would like to fool myself into thinking that this will be over and CLASSES WILL BEGIN SOON---I'm afraid to admit that collegiate/student life has bid farewell entirely.
And no, I'm not selling. I do not do sales, leafleting or hack people's email contacts to find a chance to broker a property. One thing I realized though, when I begin to tell people about my work is that it is so much easier to let people decide for themselves, rather than ask you more questions. DO I SELL? Well, okay if you say so, dear stranger.
But lets say, if they did listen--this is what I would say...
All thru out college I did try to fall in love with two things called Finance and Accounting. I did give it a shot, I did the case studies, stayed up late, sacrificed on org parties and skipped going home on weekends just so that I could bury myself in studying for the two.
But, alas, we learn that some things never do love us back and I finally saw the two metamorphose into THE TWIN TOWERS OF DESTRUCTION as they repeatedly screamed in my ear that we do not feel the same way about you, Deej, much to the dismay of my geeky side. And they etched it onto my mind over and OVER AND OVER come end of semester when the dreaded grades came out---i.e. I took up Business Economics, which translates to four depressing years of Finance + Accounting + Economics/Statistics classes--so you can imagine the love-hate relationship I had all thru out university life. *insert weak laugh
BUT WHY THE HISTORY DEEJ? Because it puts things into perspective.
Upon graduation, I did apply to several banks and other finance related horrors jobs, but luckily found an alternative. Something that old folks dont seem to get a good grasp on. This is called Mar-ke-ting, dear folks. While Finance/Accounting cracked my skull for four years, I did however enjoy my Brand Marketing/ Marketing Management and Brand Strategy classes. I always called this the "Creative side of business." And I always joked to myself that I wish I could get into that field where I get to play with words, pretty pictures and toy around with something I think the world can never get enough of: IMAGINATION.
And tada, here I am now. I do Corporate Brand Marketing for Ayala Land so I do get a steaming hot plate of creativity each morning and I know that the most "pressure" I can get is to cram an article or tweak a print ad copy in an hour---things that are pretty much do-able, rather than the TERROR of lets say, having your boss bully you into submitting a statement of cash flows or a bad debts expense statement in half an hour. *Exhales out of relief.
My work revolves around print advertisements/ AVPs/ public relations campaigns/ websites/ digital marketing and the entire platter of marketing media.
And Brand Marketing does not merely revolve around empty lots, to be honest. No, I do not take photos of a pile of dung heaped onto fertile ground and photoshop the logo of the Zobel family to have it plastered onto the poster.
There's a load of things to do for Marketing because there are the:
1. Malls (Greenbelt, ATC, TriNoma, etc),
2. Residential brands (Ayala Land Premier, Alveo, Avida, Amaia),
3. Offices (UP TechnoHub, 6750, Tower One, etc.),
4. Hotels (Intercon, Cebu Marriot, etc),
5. Growth Centers: Makati, NUVALI, etc
...that's a loooong To-Do list actually. I will not waste space on mapping out the entire product portfolio.
So here's where I am right now. I like my job enough to be sharing it with you precious people so something must be going right. But if you're asking me how long I'm going to be here...that's an entirely different NOVEL of a story. And of course I wouldn't really know until I reach that moment.
As the story pans out for the day, this is the objective side of my life right now. No emotions, no faces, no personalities. I shalt reserve that for an entirely new entry devoted to the people I have spent some time with in the past few months.
Cheers and HELLO TO THE ALIVE AND KICKING, BLEU :)