Onslaught
I don’t usually take notice of the little ‘today’s live news’ box that pops open whenever I go to use msn, not only because it’s almost always yesterday’s news but also because it’s usually a torrent of highly concentrated propaganda which sources like ninemsn often rely on to engage their target audience.
However I saw an article about the new Dove ‘onslaught’ ad, and I kinda really love their new range of ads (although I prefer their first one) so I clicked into the article and was slightly surprised to see this that this woman totally sassed the new ad.
She basically says that the company that owns Dove uses the very images of beauty they critique in ads for their other brands. Also this supposedly wholesome idea of rejecting commercial beauty is used by Dove to sell products, the consumption of which ultimately results in the consumers conforming to that very image they’re meant to be rejecting. Hah!
However I saw an article about the new Dove ‘onslaught’ ad, and I kinda really love their new range of ads (although I prefer their first one) so I clicked into the article and was slightly surprised to see this that this woman totally sassed the new ad.
She basically says that the company that owns Dove uses the very images of beauty they critique in ads for their other brands. Also this supposedly wholesome idea of rejecting commercial beauty is used by Dove to sell products, the consumption of which ultimately results in the consumers conforming to that very image they’re meant to be rejecting. Hah!
Click to view