I'm sure everyone has had quite enough of DRM and Sony BMG rootkits. But I recently discovered that the company responsible for the rootkits is called "First 4 Internet". Chat-speak does not belong in a company name, so how dubious is that? I looked up
their website, and while it's not too terribly horrible-looking, it's extremely low on details. And while there is something to be said for brevity, saying "world-leading" (even many times!) does not make it so.
Although, since I doubt any self-respecting geek would deign to even try to stop copying, I suppose the bottom of the barrel would have to do.