Nerds rule the ratings with The Big Bang Theory

Oct 16, 2010 13:10

Nerds rule the ratings with The Big Bang Theory
ANDREW RYAN
From Wednesday's Globe and Mail
Published Tuesday, Oct. 12, 2010 4:00PM EDT
Last updated Tuesday, Oct. 12, 2010 6:11PM EDT

Turns out it's the geeks who shall inherit the earth.

For better or worse, CBS's The Big Bang Theory is the hottest show on Canadian television this fall. Since returning for its fourth season last month, the uncomplicated sitcom is averaging more than three million weekly viewers for CTV in its new Thursday-night timeslot.

In Canadian TV history, only the series finale of Friends pulled a larger audience for a comedy program.

In part it's perseverance. Big Bang began in 2007 as a side dish for CBS's Two and a Half Men on Monday nights.

The audience has since grown exponentially on either side of the border, to the point where viewers are familiar with the personal minutiae of the show's science-minded characters.

When theoretical physicist Dr. Sheldon Cooper, played by Emmy-winner Jim Parsons, cries out his catchphrase “Bazinga!,” the true fan knows just what he means.

And big ratings have brought a devoted fandom. Thousands turned out at last week's public appearance by Parsons and Big Bang co-stars Simon Helberg (Howard, the aerospace engineer) and Kunal Nayyar (Raj, the particle astrophysicist) in downtown Toronto. While in town, they were also honoured, along with the show's creators, by the Royal Canadian Institute for the Advancement of Science, for creating a show that “seamlessly melds science and everyday life.” The trio sat down with The Globe for some theorizing on the show's success.


Why is Big Bang peaking in popularity now?

Helberg: We kind of snuck up on people. It's big, it's bright and we're all extreme characters.

Parsons: The other really smart thing was having the first few seasons on airplanes. One of the smartest things they've ever done. People have nothing to do on airplanes, so a lot of people discovered us that way.

Big Bang seems to be evolving into more of an ensemble. Viewers know a lot about Raj and Howard now.

Nayyar: The writers have done a good job of writing a show about five characters. As opposed to two main characters and then three or four people who just come in to say some funny lines. They've developed our backgrounds. The show didn't start that way, but the writers really believed in our talent.

Helberg: When I read the pilot, I really liked it, but I remember not being able to differentiate between the characters. It all started to come together after the table read. The best thing you can do in a sitcom or movies is to have the characters so developed that you can just watch them do anything. You don't even have to hear them speak, you already know their reaction.

Nayyar: Sometimes during taping we have to redo the take because the live audience will start laughing at any of these characters' jokes before they finish it.

Is Big Bang a throwback to the simple-minded sitcom?

Helberg: The people who love the show don't like complicated stories. All our stories are really simple, even if it involves formulas or robot arms or whatever these guys are dealing with. Our writers like small stories with big characters.

Does it bother you when people refer to them as nerds or geeks?

Parsons: If they mean it in a derogatory way. When we were first picked up as a series, we got a lot of good press, but there were several reviews that were pretty dismissive. I thought, ‘Go ahead and pooh-pooh it.’ ... There's much more going on here than that. There's a genuine depth of work on our show.

Is the keen adherence to scientific detail really necessary?

Parsons: We could probably get by with less specificity or less honesty in the science, but it's real. We employ a physicist on set to make sure the science is real. We put in inside science jokes for the .0001 per cent of our audience that's going to catch it. That kind of effort elevates everything.

Nayyar: The producers have often said they don't want to dumb this language down, because we presume our audience is smart enough to understand it. We have trust in our audience.

Is there a subtle ‘nerds-rule' message to the show?

Nayyar: The message is that it's okay to be passionate about something. These guys don't judge themselves or each other for what they do. For them, working in science is the coolest thing in the world.

You all started in the theatre world. Is that a plus on a sitcom?

Parsons: It's a fun marriage of the two mediums. The bottom line is we work all week toward that one night of taping before a live audience. To deny they help dictate the rhythms of the show would be a lie. The difference being, of course, is that there are cameras between you and the audience. You don't have to be big enough to sell to the back of the house.

Right from the first season, you chaps have drawn the biggest crowds at the annual Comic-Con in San Diego. Last summer's show?

Nayyar: It was bigger than ever. The timing of Comic-Con is perfect for us, because it takes place right at the start of our shooting season. We feel that wave of support and it feels great to hear comments from kids like, ‘Thank you for making us look cool' and ‘Thank you for making our community acceptable.'

Helberg: Even if the message is, ‘Thank God, there are people nerdier than me.'

Finally, I must ask Jim: Your catchphrase, ‘Bazinga!' - blessing or curse?

Parsons: I could see how a catchphrase could be a curse. This one has not worked out to be a curse for a couple of reasons. First, it's blessedly short. Bazinga is just Bazinga. And also it's a little peculiar, so it hasn't become like the ‘now' phrase you hear everyone saying. Best of all, it's very easy to write when you're asked to sign something.

This interview has been condensed and edited.

The Big Bang Theory airs Thursdays at 8 p.m. on CTV and CBS.

View video here, it won't embed: http://www.theglobeandmail.com/news/arts/video/a-big-bang-in-canada/article1750212/

Source - The Globe and Mail

video: interview, media: interview, cast: kunal nayyar, cast: simon helberg, cast: jim parsons

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