today i met with the Faith Popcorn folks who are managing Tylenol's
OUCH campaign. on paper it may seem a bit suspect - a pharmaceutical company budgeting out XXX amount for "youth" marketing, but i think they do it well in a non-intrusive manner. hopefully we'll plan an event in NY/chicago/LA either July or after September... also plans for a really cool project i've been mulling over for months. i found their
trend predictions for 2004 which are kinda interesting.
have you seen
DVD tracks? i haven't downloaded a commentary yet but it the idea of listening to someone that i don't know is kinda weird. may be like that annoying person in the theatre who makes asides to his/her friend. then again, i like the idea that someone's opinion/comment is just as valid as mister fancypants who gets paid by the NY Times.
i fell asleep at the screening... but this was my favorite vignette: