Dear cold-callers . . .

Nov 20, 2013 18:08

Dear Overseas Tech Company:

Just a hint -- if you're trying to sell your tech-based services in the US, services involving social media and the internet and all that, you might want to, you know, look online for information about the prospects you're cold-calling (or cold-emailing, in this case).  Then you would know who to contact, instead of emailing one person and asking them at random.  You would even know what kind of business we do.

Another hint:  if you're trying to sell anything that occupies a place on the internet, there will be text involved.  You are not native speakers of American English, or any other kind of English for that matter.  You just might want to get your website proofread by a native speaker of the language of your target market, before anyone in that market goes and reads it and reaches a conclusion about your competence based on the appalling mess therein presented.  It's too late for me, but hey, there might be others.

Also, you really ought to remove the boilerplate text from your website.

And the editing notes -- you know, like the one that says "too vague" after one of your many, many bits of incredibly vague MarketingSpeak.

Also, hire an editor who's fluent in the language used on the website.  Oh, wait, that bit of advice is redundant.  But then, so's the text on your website.

Actually -- on second thought, don't change anything.  It only took me 90 seconds to eliminate you as a candidate for any business you might want to sell me, so that was actually very efficient.  Kind of a bad business model, though.

rantiness, geekery, huh?!?

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