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Here's the latest ad buzz that has people up in arms. At first viewing i was surprised to find that David Fincher directed this. Then i realized that aside from digitally resurrecting Orville from the grave, everything else about this spot is creepy. The headphone hip-hop music in the background, his hand in the microwave, the footsteps
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The results may be a little eerie, but the techniques behind re-animating Orville Redenbacher for "Digital Music" represent the cutting edge of CG craft. Here, Digital Domain Executive producer Ed Ulbrich reveals how 40 VFX miracle-workers toiled for nearly six months to develop the breakthrough techniques that finally achieved computer animation's holy grail.
Creativity: What's so unique about the challenge of creating a living, breathing Orville Redenbacher on screen?
Ulbrich: In our business, doing a completely believable human being that delivers lines in close-up to the camera is the holy grail. There is nothing more difficult that can be done in computer animation. We've done digital actors before, certainly-we've done them in stunts, and we've even done them in commercials. But they've never been in close-up delivering lines. This is the first time it's ever been attempted anywhere. It was the most challenging thing we've ever done. There was no magic software package that you could just buy and suddenly you're making digital people. Our team looks back at the spot and we see all the flaws, but I have to keep reminding them that we're going into uncharted territory. For a long time, this was considered unattainable. And we're there, or at least damn close. We've learned a hell of a lot, and we're getting ready to do a similar thing in a major motion picture. Over the next two years, this will get better and faster and cheaper, it's going to be much more commonplace, and eventually it's going to be standard.
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It's horrible, it's awesome, that's what we do. Nuff said.
I am also toasted.
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