Well, it's gilding, but not as most people know it.
Tried another button of gesso today - just 3 drops of water this time, and let it soak, and then worked with a brush to dissolve it. Had a really smooth consistency, with no bubbles or lumps.
Painted it onto some samples, let it dry. Tried lots of breathing on it, then transfer gold...nuthin'. Nothing stuck, except a tiny fringe around the edges in one corner. It was dry dry dry.
I added a layer of gum arabic on top, and reapplied the transfer gold.
This mostly worked, at least after a few tries; it sometimes took several applications to complete the cover.
As usual the pictures don't convey the project very well. But basically, it's fairly flat gilding but not as flat as if there were no gesso at all. It's not mirror finish, but is reasonably even, no lumps and fairly straight edges, that can be smoothed a bit more with a knife.
It is not perfect - one patch on one of the rectangles wouldn't take gold, not for nuthin'. I painted over it with more gum arabic, and tried again, and filled the patch, but I can see it.
I have no idea if this gesso + gum arabic has any basis in medieval practice.
On this one, you can see a bit of 'bleed' on the right-hand piece, on the right bar. I don't know how this happened, because neither the gesso, nor the gum arabic, appeared to bulge when I applied them. The bulge appeared only after I applied the gold, and the gum arabic seemed to have spread as if going through a hole. I scraped off most of it, but the unevenness remains.
SO: I have no idea what the issue is. It's as if the gesso has mass and body, but no stickyness at all.