Sometimes the news is true and good:
Akihiro Ikeda, 55, president of the trade association for the promotion of the shopping district, commented: "I think the name Yaoi, which happened to coincide with a special slang term that describes male characters in anime and manga falling in love with each other, sparked the interest. And our mascot's unique strangeness caught on.
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Source)
A mall with a mascot called 801-chan, aka Yaoi-chan. Unintentional hilarity. You can see the
mascot page here.