*facepalm*

[barbarienne]

Seen on the lj of Ellen_Datlow:

Sci Fi channel is rebranding. And how are these geniuses rebranding? They're going to spell it "Syfy

Comments

[pjthompson]

Wow. Personally, I think they should have gone with "Skiffy" because we all know girls are so into the cute.

(/irony)

[hominysnark]

murnkay pretty well sums up my feelings about it here--

http://murnkay.livejournal.com/1441653.html?nc=77

Especially with the bookcase.

[chaosvizier]

This channel is only acceptable if the words Syence Fyction are legitimized.

[kouaidou]

Trying to attract womyn, maybe?

This just reminds me of when the International Channel became the AZN channel.