what do you think?

Jan 10, 2007 11:03

"...McLuhan is announcing what Lewis H. Lapham says is a world of people who worship the objects of their own invention in the form of fax machines and high speed computers, and accept the blessings of Coca-Cola and dresses by Donna Karan as the mark of divinity.*** The fact that more people watch television than go to church is nothing new to us, but it was one of the tell-tale signs of a cultural shift in history for McLuhan; a shift which has been imperceptible to most, and devastating to all. If anyone doubts McLuhan's warning that "we become what we behold," he should reflect on the consuming desire of many average teenagers to be like Michael Jordan, Madonna, or Britney Spears: a desire that has resulted in a culture of plastic surgery and drive-by-shootings to acquire gym shoes."

*** Does anyone else out there make the translation that this guy is trying to say that LOGOS are the mark of the beast? What else would a "mark of divinity" be?
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