Prokhorov and the beggar strategy
Click to viewLate afternoon, yesterday, a picture of Mikhail Prokhorov sitting in a room with a cute lady, was circulating on Facebook .
Of course people were wondering whether that would be the lucky woman to marry him before elections, but many also noted how thin and emaciated, he appears lately .
Not that in normal conditions he is a chubby guy, but for sure latest turn of events gave him lot of stress .
When I woke up this morning, I noticed his blog post, informing people that he had reached the maximum amount allowed by Russian law for funding candidates . He thanked and asked not to send more money .
I asked myself why one is filthy rich, should ask money from people .
Later he posted the above video, and finally lux fuit .
His PR team set up a strategy which tends to place him far from the theme of the billionaire .
In an atmosphere of protests against corruption and demand for transparency, a rich candidate is not the ideal .
So here we go with the idea of the video and the emaciated look .
See how skinnier than usual he is (I suspect he is following a diet a la Kate before marriage) and also unshaved .
The deep shadows under his eyes can be the sign of dehydration or some liver function problem (cholesterol ?) and the B&W video is the touch .
The message is : if you don’t vote for me, I am ready for the gulag .
And in fact I can catch some words about Lebedev and Khodorkovsky soon after the novigod .
His height and the way he moves hands, are quite embarrassing, so the director after 50 seconds slightly cuts the image but doesn’t work .
Then they try a full face, but his oval is so scary that in the end they go back to the full body rapper image .
Seriously, would you hire one like that, who begs "I want to work for you " ?
I envy Russians so much .
There you having poli-movies, here just taxes, taxes, taxes .