Penny Arcade has started a Kickstarter project.
The goal? If they get $250,000, they'll remove one ad from their homepage for one year. For $525,000, they'll remove all ads from their homepage for one year. For $999,999, they'll remove all ads from their site for one year.
The rewards? For $300, one of them will friend you on Twitter for a year. For $1,000, one of them will friend you on Xbox Live for a year.
Is it a joke? Is it serious? Does the distinction even matter when nearly a thousand people have already pledged nearly $66,000?