Calling All Creative Types!
Cut for the disinterested:
So, I decided to take the plunge, and I've registered a few domains for the business concepts. I'm halfway through the huge quantity of paperwork required to tie them all in together as a limited company.
As it stands, the structure seems to work as follows:
Ohm Group Ltd - the umbrella limited company, with the following divisions:
1) Ohm Electrical Safety (does what it says on the tin!)
2) Ohm Communications (Conversation recording & CTI)
3) Ohm Management (The consulting bit)
4) Ohm Publishing (Where the book stuff already lives!)
5) Ohm Innovation (The quiet little brother in the background which I'm going to use to develop the mad invention!)
What I really need is a brand design that's going to tie all of these together, and make them obviously part of the same project. I figured that the simplest way to do this was to keep all the stationery and similar gubbins in the same colours and fonts, but the other key element is a single logo.
I picked Ohm as a name for the following reasons:
1) The publishing house is already called Ohm, and is already registered with the British Library and Nielsen, which would be a ballache to change.
2) Ohm has 2 meanings - it's the symbol/unit in electronics by which you measure resistance (which is instantly recognisable, if only because it's also the greek 'omega' letter). This makes it suitable for the first 2 divisions. The second meaning is it's use as a 'sacred sound' in hinduism. A sacred sound is a mantra people repeat in meditation to exact a change of mindset. The idea in this case is that divisions 3 and 5 offer tools to provide a change in practice and mindset. The publishing side covers both - the titles are either about electronics or changing practices.
So far, so good. Except I'm crap at drawing, and worse at design ideas.
So, I figured the best way to harness the power of the skills my mates have is to run a competition. You know the concepts, so why not design a logo?
The winner gets bragging rights, the chance to have their design used for real, and a surprise pressie dependent on who the winner is (i.e. I'm not going to send a bottle of wine to a teetotaller, or some perfume to a bloke!)
If you want to enter, then draw your idea and email it to me at charley underscore downey at hotmail dot co dot uk by Christmas.
I'll then put all the entries on Flickr, send people the link, and Andy and I will pick a winner and email all the entrants (as well as show off the winning design on here).
Any takers?
So, I decided to take the plunge, and I've registered a few domains for the business concepts. I'm halfway through the huge quantity of paperwork required to tie them all in together as a limited company.
As it stands, the structure seems to work as follows:
Ohm Group Ltd - the umbrella limited company, with the following divisions:
1) Ohm Electrical Safety (does what it says on the tin!)
2) Ohm Communications (Conversation recording & CTI)
3) Ohm Management (The consulting bit)
4) Ohm Publishing (Where the book stuff already lives!)
5) Ohm Innovation (The quiet little brother in the background which I'm going to use to develop the mad invention!)
What I really need is a brand design that's going to tie all of these together, and make them obviously part of the same project. I figured that the simplest way to do this was to keep all the stationery and similar gubbins in the same colours and fonts, but the other key element is a single logo.
I picked Ohm as a name for the following reasons:
1) The publishing house is already called Ohm, and is already registered with the British Library and Nielsen, which would be a ballache to change.
2) Ohm has 2 meanings - it's the symbol/unit in electronics by which you measure resistance (which is instantly recognisable, if only because it's also the greek 'omega' letter). This makes it suitable for the first 2 divisions. The second meaning is it's use as a 'sacred sound' in hinduism. A sacred sound is a mantra people repeat in meditation to exact a change of mindset. The idea in this case is that divisions 3 and 5 offer tools to provide a change in practice and mindset. The publishing side covers both - the titles are either about electronics or changing practices.
So far, so good. Except I'm crap at drawing, and worse at design ideas.
So, I figured the best way to harness the power of the skills my mates have is to run a competition. You know the concepts, so why not design a logo?
The winner gets bragging rights, the chance to have their design used for real, and a surprise pressie dependent on who the winner is (i.e. I'm not going to send a bottle of wine to a teetotaller, or some perfume to a bloke!)
If you want to enter, then draw your idea and email it to me at charley underscore downey at hotmail dot co dot uk by Christmas.
I'll then put all the entries on Flickr, send people the link, and Andy and I will pick a winner and email all the entrants (as well as show off the winning design on here).
Any takers?