(no subject)
Blipverts, anyone?
DVR fast-forwarding may not be fatal to TV advertising
Technology / Other
While digital video recorders and products like TiVo allow television viewers to skip past commercials, Boston College researchers have found that fast-forwarding viewers actually pay more attention and can be influenced by brand images they view only for a fraction of a second.
Full article here.
About damn time if you ask me. I loath television commercials. I love my DVR. I loath the fact that I watch so much TV. I love my Sci-Fi channel. This is a complicated relationship...
DVR fast-forwarding may not be fatal to TV advertising
Technology / Other
While digital video recorders and products like TiVo allow television viewers to skip past commercials, Boston College researchers have found that fast-forwarding viewers actually pay more attention and can be influenced by brand images they view only for a fraction of a second.
Full article here.
About damn time if you ask me. I loath television commercials. I love my DVR. I loath the fact that I watch so much TV. I love my Sci-Fi channel. This is a complicated relationship...