(no subject)
CNBC посчитали:
280: Amount of brands that spent money on March Madness TV advertising from 2001 to 2010, according to Kantar Media. (интересно, это насколько больше, чем в РФПЛ за этот же период?)
$1.3 million: Price of a 30-second ad during the Final Four, according to Ad Age. That's about $1.7 million less than this past year's Super Bowl rate.
$14 million: What Sportsbook.com is offering for the perfect bracket.
$2.5 billion: Conservative estimate of how much will be bet, legally and illegally on March Madness.
$10.8 billion: Price CBS & Turner agreed to pay for the next 14 years of TV rights.