AR and ALM: Two Harbors in the Television of Independent Armenia. ALM or the Procession of Cynicism

[arpivoskan]

ALM's name, the acronym of which in Armenian means Alternative News Media,
already suggests that ALM was conceived as an alternative to the type of
television prevalent in Armenia, the ideal example of which was the TV
station AR. The founders intended to provide an "alternative" on the
political level, but the alternative ALM proposed to the public was
chiefly cultural. ALM's "cultural revolution" refered to the castling
and merging of high and low culture, to the processes of eliminating
absolute taste which took place as a result of the domination of mass
culture and within that culture.