The lean, green clean machine
World Environment Day? Give me a break. It's bad enough that houseplants wilt in my presence, so saving an entire rainforest is clearly out of the question. And if anyone's going to make me feel like an environmental underachiever, it's this well-scrubbed pair.
Meet Adam Lowry and Eric Ryan, founders of Method, the cleaning company with a fanatical following. Here's The Independent swooning at the very thought of them mopping its masthead:
Lowry and Ryan have made products associated with chores hip and desirable. Their safe liquids, sprays and gels come in the kind of sculptural, minimalist packaging that appeals to the iPod generation. And they are as new wave in their business practices - using solar energy, supporting workers' rights and fair wages.
Sickening, isn't it? Makes you want to ram a brillo pad up their...
Sorry, did I just write that out loud? What I meant to say was, good luck to them. Although I'm not sure they'll be too chuffed at the paper's description of them as...
...the Ben and Jerry of the toilet bowl.
Chocolate chip, anyone?