Flake Off
No, Kellogg's, you will not 'see me at breakfast'. Here's why:
1. The second part of your slogan is a narrow-minded, needless f***-you to all those who enjoy cereal at other times of the day. For pity's sake, one of the most talked-about new eating places in one of the world's major cities is a cereal café (Cereal Killer in London) and it is not only open at breakfast time. And you know this. You know this because you've done a US advert where a man eats cereal in the evening and the slogan at the end is modified to 'See you at breakfast, tonight'. You do not get to have the best of both worlds. Find someone else to patronise.
2. Your slogan as a whole, with its Orwellian suggestion that you possess the power of vision via your products, is one of the most misguided cases of corporate over-personification I have ever known. (Edit: I've just seen the video on your YouTube channel in which you put cameras inside cereal boxes. Touché.)
3. You have, to my great disappointment, joined the sh**ty-little-bit-of-music-at-the-end-of-your-adverts club alongside Danone, Purina and Belvita. This is a major turn-off. Do you know what thought I had earlier? 'Come back, Tony the Tiger, all is forgiven.' Then I started to feel pangs of nostalgia for the Coco Pops monkey. As if there isn't enough nonsensical narrative in my head already. Thanks a lot.
3a. And for some unknown, jarring-as-f*** reason, the whistle at the end of your adverts is four notes while the slogan is five syllables. If you're going to vomit an earworm all over us, at least co-ordinate it properly.
I never thought I would be as disappointed and irritated by your brand as I am now. Until you sort your adverts out, you are no longer welcome at my breakfast table. I may still have little boxes of you when I'm away, because the normal rules don't apply at hotel breakfasts. And even then, I'll put you into the bowl at the buffet table itself and leave the box behind so that you're not a named presence at my table.