Three Yelled Words
I was fairly enthusiastic about going to see Beowulf, right up until the point where I saw a TV commercial for the film featuring the CGI rotoscoped Ray Winstone yelling, "I AM BEOWULF!!!" into the (virtual) camera. I suppose I'd be less troubled by this were it not for 300, another effects-laden film featuring the full-body makeup and steroid-enhanced Gerard Butler yelling, "THIS IS SPARTA!!!" into the (real, this time) camera. At least, "I AM BEOWULF!!!" seems slightly less prone to the spoofing that will keep the exclamation around far past its sell-by date.
Sometimes parallel development sucks.
Sometimes parallel development sucks.