...and that's the rub.
There is a formula to good news writing. Any informative piece has it. You sock it to 'em right off the bat. In the first paragraph, first sentence. The who-what-when-where and why-the-hell-should-I-care. Then you break it down. You hold their hand and walk them through, pointing out interesting things along the way. Finally, you summarize, because most readers don't really pay attention, and reviewing the highlights at the end ensures them good cocktail party speak.
Throwing random bits of information into the air then letting them land on a piece of paper is not writing.
Please understand, I'm not judging your inability to grasp the execution of these simple mechanics. Write in whatever sloppy way you like, but don't butcher work that has my name on it in your attempt to feign editor.
Throwing random bits of information into the air then letting them land on a piece of paper is not writing.
Please understand, I'm not judging your inability to grasp the execution of these simple mechanics. Write in whatever sloppy way you like, but don't butcher work that has my name on it in your attempt to feign editor.