Sunday's new 'Shake It Up' #1 telecast for kids/tweens
Disney Channel Ascends to 5-Month Highs in Total Viewers, 2-11s and 6-11s and 10-Month High in Tweens; #1 Cable TV Network in Total Viewers for 3rd Straight Week; Sweeps Major Youth 2-11, 6-11 and 9-14 Demos for 4th Consecutive Week
- Tops Nickelodeon by At Least Double Digits for 84th Straight Week in 6-11s; 86th in 9-14s
- Sunday’s All New “Shake It Up” Hits 3-Month High; #1 TV Telecast Across Kids/Tweens
- Lengthens #1 Total Day Streak to More Than Two Years in Kids 6-11 and Tweens
For the week of June 17, 2013, 24-hour kid-driven, family-inclusive television network Disney Channel boasted 5-month highs in Total Viewers (1.89 million), Kids 2-11 (1.06 million/2.7 rating), and Kids 6-11 (754,000/3.2 rating) and 10-month high in Tweens 9-14 (661,000/2.8 rating) - since weeks of 12/31/12 and 8/13/12, respectively - standing as cable TV’s #1 network in Total Viewers for the 3rd consecutive week and sweeping the major youth demos for the 4th consecutive week. Moreover, this marked the network’s 5th consecutive week growing its Total Viewer and Kid 2-11 audiences and 4th week in a row in Kids 6-11
and Tweens.
Disney Channel has reigned as TV’s #1 network on a weekly basis for over two years in Kids 6-11 and Tweens 9-14 - dates back to week of 6/13/11 - out-performing Nickelodeon by at least double digits for the 84th (+40% - 754,000 vs. 537,000) and 86th straight week (+85% - 661,000 vs. 357,000), respectively.
In Prime, Disney Channel extended its streak as cable TV’s #1 network to 425 consecutive weeks in Kids 6-11 (1.01 million/4.3 rating - 8+ years), for 160 weeks in a row in Tweens 9-14 (871,000/3.7 rating - 3+ years), and was the #2 cable TV network for the second week running in Total Viewers (2.36 million), topping #3 History Channel by a robust 11% (vs. 2.13 million).
Sunday’s all new “Shake It Up” (9:00 - 9:30 p.m.) delivered 3-month highs across target demos, ranking as the week’s #1 TV telecast in Kids 2-11 (1.85 million/4.7 ratting) and Kids 6-11 (1.51 million/6.4 rating) and the #1 scripted TV telecast in Tweens 9-14 (1.48 million/6.2 rating). Overall, the network delivered the Top 11 TV telecasts in Kids 6-11 and Top 24 scripted TV telecasts in Tweens 9-14.
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