Disney Channel continues to smash summer ratings
Disney Channel Tracking for Summer Gold
- Pacing for Decisive, First-Ever Total Day #1 Ranking in Total Viewers and Kids 2-11;
- 7th Straight Summer at #1 in Tweens and 4th Summer in Kids 6-11
- “Good Luck Charlie” and Jessie” to Rank as TV’s Top 2 Series
- “Phineas and Ferb” to be the #1 Animated TV Series
- Current Week Boasts 10th Consecutive Week Atop All Cable TV in Total Viewers and Atop All TV in Kids 2-11
- Streak at 61 Straight Weeks in Kids 6-11 and Tweens
- Rising to Series Highs, “Gravity Falls” is the Week’s #1 TV Telecast in Kids 2-11, Kids 6-11 and Tweens 9-14, and the #1 Animated Cable Telecast in Total Viewers
The Total Day winner across all cable TV for the past 10 weeks, Disney Channel is set to score its first-ever Total Day Summer win in Total Viewers (1.96 million), with its current lead over the #2 cable TV network, Nickelodeon, a sizeable 13% (vs. 1.74 million).
Set to deliver the summer’s Top 2 TV series in target kids with “Good Luck Charlie” and “Jessie,” and the #1 animated TV series with “Phineas and Ferb,” Disney Channel will rank as the #1 TV network for the 7th consecutive summer in Tweens 9-14 (678,000/2.8 rating), for the 4th consecutive summer in Kids 6-11 (806,000/3.3 rating), and will capture Summer gold for the first time in the network’s history in Kids 2-11 (1.13 million/2.7 rating), with its current lead a hefty 24% over Nickelodeon in the demo (Note in Summer 2011, Nickelodeon beat Disney Channel by 11%).
For the week of August 6, 2012, Disney Channel ranked as the #1 cable TV network for the 10th consecutive week in Total Viewers (1.97 million), as the #1 TV network for the 10th straight week in Kids 2-11 (1.18 million/2.9 rating), and extended its record-setting streak to 61 consecutive weeks as the #1 TV network in Kids 6-11 (865,000/3.5 rating) and Tweens 9-14 (697,000/2.9 rating).
Versus runner up Nickelodeon, Disney Channel held a double-digit percent advantage for the40th consecutive week in Kids 6-11 (30% - 865,000 vs. 665,000), for the 42nd straight week in Tweens 9-14 (35% - 697,000 vs. 517,000) and for the 9th week in a row in Kids 2-11 (17% - 1.18 million vs. 1.01 million).
In Prime, Disney Channel was the #1 cable TV network for the second consecutive week in Total Viewers (2.50 million), and has been the #1 cable TV network for over 7 years in Kids 6-11 (1.24 million/5.1 rating - 377 weeks), and over 2 consecutive years in Tweens 9-14 (971,000/4.0 rating - 112 weeks).
Disney Channel is Friday’s #1 Cable TV Network in Total Viewers and TV’s #1 Network Across Kids 2-11, Kids 6-11 and Tweens 9-14
Delivers TV’s Top 21 in Kids 6-11 and the Top 3 Cable TV Telecasts in Total Viewers
- “Gravity Falls” Soars to Series Highs in Total Viewers and Target Demos; Friday’s #1 Cable TV Telecast in Total Viewers and TV’s #1 Telecast Across Kids
Friday, August 10, 2012
Friday’s ‘Night of Premieres’ delivered series highs for “Gravity Falls” and “Code 9,” and all-new episodes of “My Babysitter’s A Vampire,” “A.N.T. Farm” and “Jessie,” handily vaulting Disney Channel to rank as cable TV’s #1 network in Prime in Total Viewers (2.99 million), towering over #2 network SyFy by a hefty 38% (2.17 million). Disney Channel was also TV’s #1 network in Kids 2-11 (1.89 million/4.6 rating), Kids 6-11 (1.54 million/6.3 rating) and Tweens 9-14 (1.27 million/5.3 rating).
Disney Channel delivered TV’s Top 7 telecasts in Kids 2-11, Top 21 in Kids 6-11, Top 13 in Tweens 9-14, and was home to cable TV’s Top 3 telecasts in Total Viewers.
At 9 o’clock, the animated hit “Gravity Falls” surged to series highs in Total Viewers (4.18 million), Kids 2-11 (2.59 million/6.3 rating), Kids 6-11 (2.11 million/8.6 rating) and Tweens 9-14 (1.69 million/7.0 rating), ranking as Friday’s #1 cable TV telecast in Total Viewers and the #1 TV telecast across target kid demographics.
Moreover, “Gravity Falls” recorded Disney Channel’s best ratings with regular programming in more than 6 months in Total Viewers, Kids 2-11 and Kids 6-11, and in more than 7 months in Tweens 9-14 - since 2/3/12 and 1/6/12, respectively.
At 9:30 p.m., “Code 9” posted series highs in Total Viewers (3.41 million), Kids 2-11 (2.12 million/5.2 rating), Kids 6-11 (1.76 million/7.2 rating) and Tweens 9-14 (1.52 million/6.3 rating).
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