Why ARE commercials so loud?
Someone on Twitter today wrote about how loud commercials are. My first thought was about Unk saying recently that reportedly, overloud commercials will be legislated soon in the U.S. (oh, and YAY!) My second thought was about my grandaddy.
Remember back in the days before remote controls? Remember having to get out of your chair to change channels using the rotary channel tuner? The dial wasn't the only thing "antique" about those TVs. Remember they also had to warm up? Remember that the commercials were louder than the regular programming back then, too.
Well, my grandaddy didn't like the increased volume on ads any more than we do. And he was able to do something about it, even though remote controls were unheard of back then. He wired up an on/off switch, attached it by some sort of electrical cord to the TV, and just plain turned the thing off during commercials! The brilliance was that not only did he have the amount of time commercials would take perfectly timed, but he even timed it perfectly for the TV to warm back up after being turned off. My grandaddy was brilliant :)
He's the same grandaddy in this entry.
Remember back in the days before remote controls? Remember having to get out of your chair to change channels using the rotary channel tuner? The dial wasn't the only thing "antique" about those TVs. Remember they also had to warm up? Remember that the commercials were louder than the regular programming back then, too.
Well, my grandaddy didn't like the increased volume on ads any more than we do. And he was able to do something about it, even though remote controls were unheard of back then. He wired up an on/off switch, attached it by some sort of electrical cord to the TV, and just plain turned the thing off during commercials! The brilliance was that not only did he have the amount of time commercials would take perfectly timed, but he even timed it perfectly for the TV to warm back up after being turned off. My grandaddy was brilliant :)
He's the same grandaddy in this entry.