It's dog eat iPad out there.

[sensaes]

I know they're all at it (er, self-marketing, I mean), but the LSBF (sounds like a festival for sexual minorities, and there may well be students and staff at the London School of Business and Finance who agree) are really pulling out all the tacky stops in their current "Be a student and get a free iPad 2!" campaign:

http://www.lsbf.org.uk/programmes/undergraduate.html

Gah.