In-jokes can become bad jokes with considerable ease.

Aug 27, 2010 16:14

Re: The Clearing House. Contrary to a couple of suggestions via e-mail, I'm not now waiting for someone else to turn up dead, assassinated by being shot up their right nostril, before posting the next chunk of the narrative. (Unavoidable delay due to unrelated real life business.) Nevertheless, the news story of the week does pose the question, "Whatever happened to TIDY?":

http://www.independent.co.uk/news/uk/crime/mi6-inquiry-will-ask-why-it-took-two-weeks-to-find-murdered-officer-2063254.html

(I blame the cutbacks.)

Not to diminish David Fincher's storytelling abilities, but the problem of marketing a film based on the fictionalised origins of a highly contentious - if ubiquitous - Internet product lies with audience perception. The Social Network (http://www.imdb.com/title/tt1285016/) isn't a documentary, and college dropouts who don't wander off to form a rock band aren't very sexy. Alternative tag-lines and titles have, naturally enough, been doing the rounds, veering from the post-ironic ("Terms and Conditions of Non-Endearment") to the blatantly honest ("Jews Arguing About Money" or "JAAM!" - that last one presumably being the obvious choice for the spin-off Broadway musical). In the absence of Antitrust 2, I'm holding on for MSN Messenger 3D On Ice...

It's a Bank Holiday weekend in England. Don't expect too much and you won't be disappointed.

films, in-jokes, marketing, intelligence services, friends, links

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