Traditional UK sticks in the global digital mud.
This is fascinating:
"A recent HP survey looking at the media consumption patterns and habits of Britons found that while we assume the digital download is now the de facto standard, the majority of consumers still have affection for the physical format, attributing more value to the CD or DVD than to an MP3 or JPEG.
Surveying more than 1,000 British consumers ages between 16 and 60, the HP survey found that although 8pc of the population access some form of digital media, 68pc admitted that they prefer photographs printed on paper than looking at digital versions on screen.
In a related result, 64pc preferred a CD to have and to hold, while 75pc liked the idea of a DVD or Blu-ray disc over a downloaded movie, which might explain from a psychological perspective the behaviour behind high piracy rates: people do not value digital downloads and therefore do not associate the downloading of copyright material from BitTorrenting or P2P sites as illegal in the same way that they would the theft of a physical CD or DVD.
So while the 16-24 and 25-34 age groups are the biggest demographic for purchasing digital media, 39pc of them are still buying CDs and DVDs alongside digital downloads.
Interestingly, although the iPad is being marketed as an e-book reader amongst other things and while the Sony Reader and Kindle continue to sell well, a massive 95pc of those surveyed would prefer to own a physical book than to download one."
More here: http://www.siliconrepublic.com/news/article/16225/digital-life/cd-and-dvd-favoured-over-digital-downloads
"A recent HP survey looking at the media consumption patterns and habits of Britons found that while we assume the digital download is now the de facto standard, the majority of consumers still have affection for the physical format, attributing more value to the CD or DVD than to an MP3 or JPEG.
Surveying more than 1,000 British consumers ages between 16 and 60, the HP survey found that although 8pc of the population access some form of digital media, 68pc admitted that they prefer photographs printed on paper than looking at digital versions on screen.
In a related result, 64pc preferred a CD to have and to hold, while 75pc liked the idea of a DVD or Blu-ray disc over a downloaded movie, which might explain from a psychological perspective the behaviour behind high piracy rates: people do not value digital downloads and therefore do not associate the downloading of copyright material from BitTorrenting or P2P sites as illegal in the same way that they would the theft of a physical CD or DVD.
So while the 16-24 and 25-34 age groups are the biggest demographic for purchasing digital media, 39pc of them are still buying CDs and DVDs alongside digital downloads.
Interestingly, although the iPad is being marketed as an e-book reader amongst other things and while the Sony Reader and Kindle continue to sell well, a massive 95pc of those surveyed would prefer to own a physical book than to download one."
More here: http://www.siliconrepublic.com/news/article/16225/digital-life/cd-and-dvd-favoured-over-digital-downloads