BMW would prefer it if you threw up BEFORE getting into one of their cars.
It's as though a roomful of 1980s account executives somehow managed to survive a random zombie apocalypse, but then fell into a collective coma. When they woke up in 2009, they found some archive clips, a bucket of cocaine, and one last ad brief from BMW. The creative teams were all dead, of course, but that wasn't going to stop the AEs from cobbling something together. Something which would take a simple word like "joy" and turn it into a meaningless, multi-purpose weapon of total, misapplied stupidity.
This is the most sickening, wrongheaded, and downright laughable piece of corporate bullshit advertising you're ever likely to see this side of the downturn:
Direct link: http://www.youtube.com/watch?v=JSlyK5w8AQg
And yes, that is Patrick Stewart providing the inane voiceover, so we can only conclude that his onscreen appearances in those naff Nintendo DS ads were the beginning of a tragic decline...
This is the most sickening, wrongheaded, and downright laughable piece of corporate bullshit advertising you're ever likely to see this side of the downturn:
Click to viewDirect link: http://www.youtube.com/watch?v=JSlyK5w8AQg
And yes, that is Patrick Stewart providing the inane voiceover, so we can only conclude that his onscreen appearances in those naff Nintendo DS ads were the beginning of a tragic decline...