Mar 06, 2005 00:37
eureka! the ad wizards at general motors deserve some credit. i didn't think it was possible to be brainwashed, especially after seeing right through the attempt. yet, here i am.
in mid or late september i was at disney with frankie and chris doing the normal routine of three parks in one day. one ride at epcot exits directly through a gm showroom of pricey cars, one being a shiny hummer. off to the side is a glass-encased dark room with about two dozen futuristic pods.
i don't know if it's a new thing or if i never noticed it before, but on this visit we wanted to see what it was all about. sitting in the pod is very unnatural. i think i was on my knees or something, and leaning forward with my face resting into a visor containing a video screen. as the spellbinding visual and audio presentation plays, the pods rhythmically move in unison -- swaying back and forth and back and forth.
my memory is normally EXCEPTIONAL, but i don't remember any of the video except that it was narrated by a cute tiny toy hummer. i only remember thinking to myself that the entire package was subtly subversive and any lesser man would easily be brainwashed into purchasing a gm car. i applauded my mental fortitude on the way out of the glass room.
so five months later i'm gawking at the fiftieth hummer i've seen since december, and i realized: I HATE THESE THINGS. i appreciated the function of the humvee's during desert storm/shield; and i'll admit that i thought the idea of making them available to citizens in a post-gulf, non-oil field terrain was kind of clever and cool. but then when hummer's design was revamped i thought they looked silly and unnecessary.
why all of a sudden am i checking out each of these vehicles i pass on the road and doing accounting in my head on how i can start a business just to write off one? how is it that, as hard as i try, i can't deprogram myself into disliking them again?
now i have a good guess. nice job, gm.