http://dev.aspall.co.uk/products/cyder/perronelles_blush-3-6-26.html Blimey this is pink! It's cYder (note the "y") with "a dash" of blackberry liqueur. This makes it 5.4%ABV or 2.7 UK Units according to the information on the back of the label.
I do not like a cider (or cyder) which os too sweet, and this avoids that problem. I have been sipping it for much of this afternoon, as I do not think it is suited to being a quaffing drink. It is pleasantly bubbly, and retains it's smoothness to the bottom of the glass. You also get 500ml in a bottle, so it is good for a relaxed session when you don't want to be going to the bar/your fridge too often.
At this festive time of year, it is a little different to your usual dodgy lager or plonk, and due to it's colour (did I mention the extreme pinkness?) it is probably acceptable to drink from a delicate glass if you are having to spend the impending days with judgemental relatives!
Recommended.