Jun 28, 2015 12:00
passport,
sextoys,
music,
travel,
bacteria,
fraud,
advertising,
scotland,
women,
phones,
africa,
brain,
microbiome,
drwho,
terrorism,
economics,
usa,
marriage,
drone,
dreams,
emotion,
links,
ohforfuckssake,
europe,
guns,
facebook,
reporting,
snp,
rats,
lgbt,
names,
greece
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It is just about possible that the vastly overstated traffic statistics are the result of incompetence rather than fraud. We have a client where we took over management and replaced the previous web designer's proprietary analytics system with Google Analytics. The old system was overstating traffic by a factor of 2-3. I know the old web developer; he's a nice guy, he had done the old site pretty much voluntarily, and apart from a level of wishful thinking, he really had not motivation to defraud the site owner or anyone else.
On the other hand, this overstatement of traffic is massively more than 2-3 times. And when you combine this with the very proactive selling of advertising space, it does look much more suspicious. (I wouldn't go so far as to call repeated tweets and twitter direct messages "hard selling".) I think Philip Sandifer's article stands up to examination.
(In case anyone is worried, I was always sceptical about Doctor Who Online's claims, and we never bought advertising from them.)
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