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philmophlegm June 28 2015, 12:23:10 UTC
I run two businesses - in one, I'm a Google Analytics Qualified Individual and a Google Qualified Advertising Professional. In the other I sell new and classic roleplaying games, some of which are various Doctor Who roleplaying games, and I have been contacted by Doctor Who Online trying to sell advertising space. So I reckon I'm well qualified to offer an opinion on the Doctor Who Online story.

It is just about possible that the vastly overstated traffic statistics are the result of incompetence rather than fraud. We have a client where we took over management and replaced the previous web designer's proprietary analytics system with Google Analytics. The old system was overstating traffic by a factor of 2-3. I know the old web developer; he's a nice guy, he had done the old site pretty much voluntarily, and apart from a level of wishful thinking, he really had not motivation to defraud the site owner or anyone else.

On the other hand, this overstatement of traffic is massively more than 2-3 times. And when you combine this with the very proactive selling of advertising space, it does look much more suspicious. (I wouldn't go so far as to call repeated tweets and twitter direct messages "hard selling".) I think Philip Sandifer's article stands up to examination.

(In case anyone is worried, I was always sceptical about Doctor Who Online's claims, and we never bought advertising from them.)

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andrewducker June 28 2015, 12:29:56 UTC
Glad you didn't get taken in. And yeah, individual bits I could see as being honest mistakes, but the situation as a whole feels manipulative and fraudulent.

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