Interesting Links for 11-04-2015

[andrewducker]

• Indie labels are approaching digital music quite differently to the major labels
  (tags: indie music streaming )
• Mom Contacts Company Over Missing Girl Characters, Company Responds It Is Because Boys Think Girls Are Gross
  (tags: gender OhForFucksSake clothing viaMorag )
• DEA Orchestrates Disinformation Campaign To Conceal Surveillance Powers
  (tags:

Comments

[bart_calendar]

That Big Hero 6 thing is interesting. It makes me wonder if the problem was at Disney and not with this fabric company. Given their response they may have had no clue at all that the female characters were main characters and not minor characters

[bart_calendar]

Additionally, I think a lot of the issues regarding the marketing of things for children is that the market research approach when it comes to children is really off base.

Companies generally use the same market tests with kids as they do with adults, forgetting that adults have way more agency than children do.

You put 30 children into a room with a bunch of toys and ask them which ones they like and the kids are going to pick up on what the interviewer thinks they will like and answer in that way to please the adult in the room.

Therefore if you go into the market test thinking that boys will like The Joker better than Harley Quinn, that's the result you'll get, even if in the real world many of those boys would think Harley is cooler.

[bart_calendar]

Sorry to continue to rant, but this is going to be a considerably more likely thing to happen with Disney market testing than with other marketing firms.

I bet that the mom's who sign their kids up for Disney marketing tests are stage moms who hope some Disney exec will notice their kid so they've probably primed the kid to be agreeable.

[andrewducker]

Yup.

And forgetting that that many of them would still happily have a Harley toy.

[bart_calendar]

Yep.

Lord know Slave Girl Leia dolls sell well.