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brixtonbrood January 11 2012, 21:03:06 UTC
Having defended Lego's decision to produce loads of "girl-friendly" kits and most of Andrew's wider points, I do have to point out that they have apparently followed it up with a massive sexism fail, as follows.

If you are a child who likes Lego then you can sign up to recieve the Lego Club magazine, a free quarterly mag with comic strips and games, a bunch of thinly-veiled advertising obviously, but it's not too bad, and the kids enjoy having their own magazine in the post.

Today is Lego Club day, and an awful lot of girls whose parents ticked the "girl" box on the form have recieved "New Lego Girls Club" magazine, full of Lego Friends and Lego City stuff, whilst their brothers recieved "Lego Club" magazine - note the absence of "Boys" in the title - full of Lego City, Indiana Jones, Ninjago, Star Wars etc. Mumsnet is NOT HAPPY. http://www.mumsnet.com/Talk/am_i_being_unreasonable/1381119-To-be-really-annoyed-with-Lego-Club
NB that this is all according to Mumsnet (I don't know from personal experience because we only got one for Tiny, who is a boy, so today's was the normal edition) - I can't find any reference to it on the website.

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andrewducker January 15 2012, 21:25:02 UTC
Yeah, that's just wrong. I bumped into a similar thing out shopping yesterday, where the outdoors shop had "Sweaters" and "Women's Sweaters". Not nearly as bad in scale, but that kind of thing just bothers me.

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