Pseudo Science
On Monday my girlfriend brought some ceramic hair straighteners, fair enough I thought - although I was a little surprised by the £100 price tag. Being the kind of person I am I read the back of the box to see what I could find out about them...
The ghd ceramic hairstyling iron is the Holy Grail of hair styling tools.
Slightly over the top, but forgivable I suppose as they're trying to sell them.
Thanks to it's unique built-in microprocessor, it not only conducts heat fast but also retains it more effectively too. The result? Instant long lasting heat for optimum styling control.
Built-in microprocessor? What? Why on earth do these things need a microprocessor in them? Wha ever this chip does it certainly will not make it conduct heat faster or retain it longer as that's a property of the material. The only use I can come up with for the microprocessor is to regulate the temperature of the tongs, but surely a thermistor - which has infinite precision - would be a better and simpler choice?
Plus it's advanced infra-red heat actually protects your hair by sealing in it's natural oils, moisture and hair colour, guaranteeing you beautifully straight hair with an attractive healthy shine.
Ok, they've really taken the biscuit now - advanced infra-red heat - what are they jabbering on about? The transfer of heat from the tongs to the hair is by contact so infra-red transmission of heat will be negligible, but then I suppose this isn't your run of the mill infra-red heat, it's advanced infra-red heat!
I'm tempted to write to the trading standards office because they shouldn't be allowed to get away with writing crap like that.
(Quotes taken from here)
The ghd ceramic hairstyling iron is the Holy Grail of hair styling tools.
Slightly over the top, but forgivable I suppose as they're trying to sell them.
Thanks to it's unique built-in microprocessor, it not only conducts heat fast but also retains it more effectively too. The result? Instant long lasting heat for optimum styling control.
Built-in microprocessor? What? Why on earth do these things need a microprocessor in them? Wha ever this chip does it certainly will not make it conduct heat faster or retain it longer as that's a property of the material. The only use I can come up with for the microprocessor is to regulate the temperature of the tongs, but surely a thermistor - which has infinite precision - would be a better and simpler choice?
Plus it's advanced infra-red heat actually protects your hair by sealing in it's natural oils, moisture and hair colour, guaranteeing you beautifully straight hair with an attractive healthy shine.
Ok, they've really taken the biscuit now - advanced infra-red heat - what are they jabbering on about? The transfer of heat from the tongs to the hair is by contact so infra-red transmission of heat will be negligible, but then I suppose this isn't your run of the mill infra-red heat, it's advanced infra-red heat!
I'm tempted to write to the trading standards office because they shouldn't be allowed to get away with writing crap like that.
(Quotes taken from here)