When is a book not a book? When it's an ARG!!!
When is a book not a book? When it's an alternate reality game!
(And for that matter, when is a games columnist not a games columnist? When she's a character in a book writing real posts for a popular pin-up website).
Click HERE to go down the Personal Effects: Dark Art rabbit hole with author and podcaster J.C. Hutchins and ARG mastermind Jordan Weisman (creator of The Beast, I Love Bees and Year Zero).