you think you've seen him before
A spork!
I'm convinced this model was made for an American -- or at least English-speaking -- market. The box*, label on the actual jar, and the instructions were all in English.
*The box also contained an offer for a free Zojirushi pen for filling out the enclosed survey, which included the following question:
"What do you think of the forked spoon?
a. Excellent, use it with lunch jar
b. OK, but rarely use
c. Indifferent
d. Would rather have a different utensil _______
e. Other _______"
Kudos to Zojirushi on their market research.
I'm planning on making a new bag for him since the bag he came with is a little blah. I'm looking to this (different views here and here) for some guidance.