music
Here's the thing: music wasn't always about recordings. There used to be (still is) social music, the idea of which being you get together with family and friends and play some instruments and have a good time. Go listen to that copy of the Anthology of American Folk Music you bought and never listened to and you'll see what I mean. I think that's becoming more the case today, and what's great is there's a hundred plus years worth of technology built for just that demand waiting to be used. It isn't about discovery or being the first.