Lance, Inc. has shown that there are some investments worth making, and that those investments are in PEOPLE, not businesses or banks. I would imagine that those first 60 employees in particular will be happy to die standing up on the production line at the age of 101 if that's the way it turns out.
This is a heartwarming story, to be sure, but at the same time I can't help but stand in awe at how incredibly smart these people are, for doing business this way.