Lace up. Save lives.
Today marks World AIDS Day. A day to remember the millions around the world that have succumbed to the deadly HIV virus.
Nike has joined (RED)™ to leverage the power of sport to fight HIV/AIDS in Africa. This partnership aims to deliver funds to support programs that offer education and medication on the ground and gather youth around the world to fight against AIDS in Africa.
The Nike and (RED) concept invites people to "Lace Up. Save Lives" by purchasing a pair of NIKE (PRODUCT)RED™ laces. 100% of the profits from (NIKE)RED laces will be split equally between The Global Fund to Fight Aids, Tuberculosis and Malaria, which funds AIDS programs that provide medicine for those living with HIV, and Nike football-based community initiatives that deliver education and understanding around HIV/AIDS prevention.
(NIKE)RED laces will be available December 1 at Nike store locations and key retailers worldwide. In Singapore, the laces can be purchased at the Nike Flagship Store in Wisma Atria at SGD$7 per pair.
I think some of my co-workers running the SCM this weekend and the 3 in the Perth Ironman race will be wearing these laces.
For more news and information on Nike and (RED), visit -
Nike football (RED)
and some news coverage here and here.
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer.