(no subject)
Disney Launches ''High School Musical'' Products at Limited Too Stores Nationwide; New Line Features Apparel and Other Merchandise Inspired by Disney Channel's Original Movie Smash-Hit
Disney Consumer Products (NYSE:DIS) will launch a new line of tween merchandise inspired by the smash-hit "High School Musical," a Disney Channel Original Movie that made history across multiple media platforms. The line will launch this month exclusively at over 500 Limited Too stores nationwide and at 100 of the retailer's Justice Stores. "High School Musical" merchandise will combine the fun and spirited themes of the movie with catchy phrases from the original soundtrack and the likenesses of the movie's cast. Both stores will carry a selection of unique tee shirts and other merchandise that will enhance customer connection with this movie phenomenon.
"The response to 'High School Musical' from teens and tweens has been phenomenal and has created great demand for a merchandise program that will allow them to bring the movie into their own environment," said Lisa Avent, vice president of TV Licensing for Disney Consumer Products. "Limited Too will help us reach this key demographic with a line that will extend the movie's inherent messages of optimism, self-expression, and creativity."
Limited Too will support the new line with in-store signage, window displays and a gift with purchase promotion that will include an autographed poster signed by the "High School Musical" cast. Limited Too and Justice will also carry the Encore Edition of "High School Musical" on Disney DVD, from Walt Disney Home Entertainment, with two versions of the movie (original and the Sing-Along version) and never-before-seen bonus material, as well as the second music CD, a "High School Musical Special Edition" soundtrack from Walt Disney Records and the "High School Musical Junior Novel" from Disney Press - each scheduled to arrive in stores on May 23rd.
"The 'High School Musical' CD has been a phenomenal success at Limited Too and Justice. We hope to bring that same excitement to our stores as we debut the movie's merchandising line," said Chuck Strottman, marketing director for Too, Inc. "We think the 'High School Musical' merchandise along with the DVD release and new music CD will be on our tween customers' 'have-to-have' list this summer."
Future plans for "High School Musical" merchandise include an expansion into a full line of apparel, accessories, home decor and stationery. The majority of the products will be ready just in time for the back-to-school season and will continue to grow through spring 2007. Additional opportunities are being explored to expand the product line into other retail channels.
The success of "High School Musical" continues as the movie will begin premiering around the world in June on Disney Channel Australia, followed by Disney Channel France; Disney Channel Spain; Disney Channel United Kingdom; Disney Channel Japan; and Disney Channel India, among others. Additionally in May, Disney Studios will release key song mastertones and mobile phone ringtones in North America.
Disney Consumer Products (NYSE:DIS) will launch a new line of tween merchandise inspired by the smash-hit "High School Musical," a Disney Channel Original Movie that made history across multiple media platforms. The line will launch this month exclusively at over 500 Limited Too stores nationwide and at 100 of the retailer's Justice Stores. "High School Musical" merchandise will combine the fun and spirited themes of the movie with catchy phrases from the original soundtrack and the likenesses of the movie's cast. Both stores will carry a selection of unique tee shirts and other merchandise that will enhance customer connection with this movie phenomenon.
"The response to 'High School Musical' from teens and tweens has been phenomenal and has created great demand for a merchandise program that will allow them to bring the movie into their own environment," said Lisa Avent, vice president of TV Licensing for Disney Consumer Products. "Limited Too will help us reach this key demographic with a line that will extend the movie's inherent messages of optimism, self-expression, and creativity."
Limited Too will support the new line with in-store signage, window displays and a gift with purchase promotion that will include an autographed poster signed by the "High School Musical" cast. Limited Too and Justice will also carry the Encore Edition of "High School Musical" on Disney DVD, from Walt Disney Home Entertainment, with two versions of the movie (original and the Sing-Along version) and never-before-seen bonus material, as well as the second music CD, a "High School Musical Special Edition" soundtrack from Walt Disney Records and the "High School Musical Junior Novel" from Disney Press - each scheduled to arrive in stores on May 23rd.
"The 'High School Musical' CD has been a phenomenal success at Limited Too and Justice. We hope to bring that same excitement to our stores as we debut the movie's merchandising line," said Chuck Strottman, marketing director for Too, Inc. "We think the 'High School Musical' merchandise along with the DVD release and new music CD will be on our tween customers' 'have-to-have' list this summer."
Future plans for "High School Musical" merchandise include an expansion into a full line of apparel, accessories, home decor and stationery. The majority of the products will be ready just in time for the back-to-school season and will continue to grow through spring 2007. Additional opportunities are being explored to expand the product line into other retail channels.
The success of "High School Musical" continues as the movie will begin premiering around the world in June on Disney Channel Australia, followed by Disney Channel France; Disney Channel Spain; Disney Channel United Kingdom; Disney Channel Japan; and Disney Channel India, among others. Additionally in May, Disney Studios will release key song mastertones and mobile phone ringtones in North America.