Unsent Letters to Celebrities: Target/Jonas Brothers
Dear Target,
I'm writing to you as a consumer and not your employee, so if you fire me, i'll sue*. Anyway, i know you are not a celebrity but a retail store, but whatev.
I'm writing you because I have great faith in your marketing department, but you have let me down this time. You see, in your bagillions of television commercials, you have used the song "Hello, Goodbye" by the Beatles to market your products, and so far, you've pulled it off beautifully. I like how you use a different style for the song in each of your commercials. I like how it fits perfectly with your marketing technique... letting your products be the stars of your commercials. Your commercials come off clever, colorful, and appealing to multiple demographics.
One of your latest commericals, however, has taken a big step back. You added celebrities into the mix. And I probably wouldn't be so upset about this if the celebrities in question weren't the Jonas Brothers. Now really, i have little to no problem with them whatsoever, but my problem is that they are famous for... little to nothing, and yet you have them singing one of the most popular songs by THE greatest band of all time. They just simply have not earned the right to sing such a classic. They just plain are not worthy! And their unworthiness is like murder to my ears.
So... just cut them out of the commerical, and i'll be fine. ish**.
Just watching your back,
Alisa Valley
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*ok, maybe i wont. but maybe... just maybe... i will.
**because even if you cut them out of the commercial, i'll always know that it's their unworthy voices singing.
I'm writing to you as a consumer and not your employee, so if you fire me, i'll sue*. Anyway, i know you are not a celebrity but a retail store, but whatev.
I'm writing you because I have great faith in your marketing department, but you have let me down this time. You see, in your bagillions of television commercials, you have used the song "Hello, Goodbye" by the Beatles to market your products, and so far, you've pulled it off beautifully. I like how you use a different style for the song in each of your commercials. I like how it fits perfectly with your marketing technique... letting your products be the stars of your commercials. Your commercials come off clever, colorful, and appealing to multiple demographics.
One of your latest commericals, however, has taken a big step back. You added celebrities into the mix. And I probably wouldn't be so upset about this if the celebrities in question weren't the Jonas Brothers. Now really, i have little to no problem with them whatsoever, but my problem is that they are famous for... little to nothing, and yet you have them singing one of the most popular songs by THE greatest band of all time. They just simply have not earned the right to sing such a classic. They just plain are not worthy! And their unworthiness is like murder to my ears.
So... just cut them out of the commerical, and i'll be fine. ish**.
Just watching your back,
Alisa Valley
---------------
*ok, maybe i wont. but maybe... just maybe... i will.
**because even if you cut them out of the commercial, i'll always know that it's their unworthy voices singing.