На Smashwords введен предзаказ

Sep 08, 2013 09:44

Smashwords ввел новую услугу для авторов - предзаказ. Теперь можно собирать заказы на еще не представленную книгу. Как только она появится на площадке, так со счета заказчика будут сняты деньги и он сможет читать новую книгу.

Подробности:



«On July 26, Smashwords introduced preorder distribution to Apple, Barnes & Noble and Kobo.  Preorders are probably the most powerful new distribution tool we've introduced in the last three years.  Several Smashwords authors have already used preorders to hit the top 10 store-wide bestseller lists at Apple (more on that below!).  You'll find the original announcement here:  http://blog.smashwords.com/2013/07/smashwords-introduces-preorder.html
Here's how preorders work:
1.  You upload your book from the normal Smashwords Publish page and set a release date (aka your "onsale" date) that is in the future.  We and our retailers recommend at least four weeks in the future to get the most benefit from preorders, though you can do less.
2.  Your fans reserve their preorder copies in advance.  When the book officially goes onsale in the future, their credit card is charged.
3.  At Apple and Kobo, all accumulated preorders credit all at once on the same day, which can cause your book to spike in genre or store-wide bestseller lists.  *THIS* is the magic of preorders.  This increases the visibility of your book, which increases discoverability and sales, which then leads to a virtuous cycle of more sales driving more sales.
4.  Preorders allow authors to stage strategic, advance marketing campaigns prior to your release date.  The longer your preorder runway (the time your book is available for preorder), the greater your opportunity to accumulate preorders.
5.  Advance delivery so your book is ready for purchase at these major retailers on your official release date.  No more wondering when the retailer will list your book.  By working in advance with a preorder, the retailer has more time to process, list and promote your book.
For your next release, be sure to budget extra time - at least one month - for a preorder. There many other exciting details I can share with you.  Rather than trying to capture them all in this email, please visit the links below where you'll learn how to maximize the success of your preorder.»

Избранное блога «Записки электрического автора»: http://www.ermak.su/blog/_blog.htm

smashwords, электронные книги

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