Speaking of somewhat obscure references, one of the bands I really like, Common Shiner, just put up a video asking area residents
what Common Shiner meant to them. The answers range from pretty dumbfounded to another name for black eyes. (Alas, no one actually knew it was a kind of fish used for bait...)
The reason I post this here is not only to plug the band, which deserves to be much better known. Common Shiner actually promotes the book industry. It's true! Not only do they make the best use of their local book and music sellers, but they also perform a song titled "Bookstore Girl," which is a great love song about the girl who works in the bookstore coffee shop. It also includes references to X-Men, the Bronte sisters, and Upton Sinclair.
In closing, check them out.