Shanna Swendson's innovative marketing
shanna_s recently posted about a new contest over on her blog--something she's calling a blog campaign. Here are the basics:
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If you want to participate and want to interview me, have me write a guest blog, interview a character, have a character do a guest blog, or otherwise come up with an entry that requires my input, please e-mail your requests to me at shanna@shannaswendson.com. Put something specific in your subject line so I can recognize it right away. My spam filter sometimes goes hypervigilant, and when I skim through the spam folder I look for subject lines that look real. If I don't recognize your name and the subject is blank or something generic like "hello," the message may get deleted. I will work on these throughout the next couple of months and send them all back just before it's time to start posting. Deadline to send me questions or other requests is April 23, but I will be dealing with these in the order I receive them, so if you wait until the last minute and I get crazy, there's always a chance that I'll spend less time and effort on yours. If there's a question I don't want to answer or don't feel comfortable dealing with, I'll let you know and give you a chance to come up with something else.
Remember that you don't have to use me. To be eligible for prizes, you just have to mention the book name and my name (and it would be nice to mention the first two books, for new readers to find). These should all be posted the week of April 30-May 7. Our goal is to get enough awareness and sell enough books that first couple of weeks that my publisher gets excited (going into a second printing really fast would be cool, too).
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This seems like brilliant viral marketing to me, and I'm eager to see how it works.
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As a note, I am officially caught up with livejournal. I may now go about my day.
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If you want to participate and want to interview me, have me write a guest blog, interview a character, have a character do a guest blog, or otherwise come up with an entry that requires my input, please e-mail your requests to me at shanna@shannaswendson.com. Put something specific in your subject line so I can recognize it right away. My spam filter sometimes goes hypervigilant, and when I skim through the spam folder I look for subject lines that look real. If I don't recognize your name and the subject is blank or something generic like "hello," the message may get deleted. I will work on these throughout the next couple of months and send them all back just before it's time to start posting. Deadline to send me questions or other requests is April 23, but I will be dealing with these in the order I receive them, so if you wait until the last minute and I get crazy, there's always a chance that I'll spend less time and effort on yours. If there's a question I don't want to answer or don't feel comfortable dealing with, I'll let you know and give you a chance to come up with something else.
Remember that you don't have to use me. To be eligible for prizes, you just have to mention the book name and my name (and it would be nice to mention the first two books, for new readers to find). These should all be posted the week of April 30-May 7. Our goal is to get enough awareness and sell enough books that first couple of weeks that my publisher gets excited (going into a second printing really fast would be cool, too).
--
This seems like brilliant viral marketing to me, and I'm eager to see how it works.
--
As a note, I am officially caught up with livejournal. I may now go about my day.