M.I.C. boyband wows the audience on Happy Camp

[kycoo]

After almost a year of anticipation, M.I.C. boyband finally came out with their single Yao Ming De Fan Nao 要命的烦恼 and began promoting on various shows, including China’s number one variety show Happy Camp. In additional to showing off M.I.C.’s singing and dancing skills, Happy Camp also guest starred their American trainer Jesse Lee, personal choreographer of Madonna. Searches for M.I.C. on baidu, China’s number one search engine, increased by about 800% the next day.

Part 1 of M.I.C. on Happy Camp, uploaded by fountainparktvshow@YouTube

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Until recently, China’s entertainment industry has always depended on its universities and academies for training, with schools like Central Drama and Beijing Film training budding actors and actresses and schools like the Sichuan Conservatory of Music or the Beijing Music Conservatory training budding singers. Yet recently, some companies opted to skip the slower but well-rounded trainings of universities, and instead is pre-planning and training their own artists.

For the formation of M.I.C., Song Ke, the CEO of China’s biggest music company Taihe Rye, visited major performing arts universities and academies around China to pick about 2000 possible candidates, which then narrowed to about 20 people. These candidates, many of them already with many years of strong training from schools like the Central Music Academy (Yuehan) and Beijing Dance Academy (Jianci), then received intensive training for two years while going through eliminations at the same time. Other than Jesse Lee, their trainers also include Michael Jackson’s choreographer Henry Link.

The combination of both academic and professional training clearly paid off in the case of M.I.C., with every one of its members with solid music and dancing, not to mention looks and personality. Whereas previously, most bigger companies, including Taihe Rye, focused on music-based artists, and only smaller, inexperienced companies attempted to form boybands, M.I.C. marks a turning point where more organized companies are using their careful planning to fill the market for glamorous, packaged artists, as opposed to the already filled market of naturally talented soloists.

And for those craving boybands, that means we’ll see more packaged boy (and girl) bands created with goals in mind, and with solid company backings that won’t waver with changes. M.I.C. will be one of the first of many mainland idol groups with polished stability that we can fall in love with trust in their future.

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