Advertising junk
Gah, sometimes advertising peeves me off. Well, my work does more than advertising in general. I sent my boss away with six different online banner concepts today to a client, all of which I felt were pretty piss poor to begin with seeing as I had the grand total of two days to work on the roughs. In adland that's a pretty harsh turnaround as you usually get minimum a week to chew over first thoughts. Anyway. My boss came back in this afternoon waxing lyrical about how the client really liked five out of the six concepts. Then I discover that my boss and the client have gotten their mitts all over the concepts and bastardised them to buggery.
Not that my babies were particularly attractive to begin with, but now they are shameful Frankensteinian monsters of ideas. They have been nipped and tucked and stretched and ironed out until the ideas have become almost unidentifiable. And that's technically a good thing because I truely don't want to put my name next to these. It's like saying you gave birth to Jim Davidson. It's shameful and you know it's not a good thing.
And now I have to storyboard them. FFS.
I fucking hate it when clients get their fucking hands on your ideas. This is why so much of advertising sucks. The client, who likes to think that they are "creative" and "know" about advertising decides to impart their "knowledge" upon your baby. You see it everywhere. A lot of advertising has the ghost of what was once a good idea floating about behind clunky copy or garish colours or retarded USPs or grim scripts or cringeworthy actors.
I would explain what the storyboard entails, but it is just so piss poor, so stupid and far fetched that I can't be arsed. Suffice to say, it involves putting COINS INSIDE PEOPLE'S HEADS. Yeah. Tell me about it. Could it get any more dumb? Well probably because the client only got a half hour with my boss. Christ knows what they'd come up with with a morning at their disposal to play at advertising.
All I can be thankful about is that my initial concepts were pretty middle of the road. Imagine if I'd actually handed them something really good...
Not that my babies were particularly attractive to begin with, but now they are shameful Frankensteinian monsters of ideas. They have been nipped and tucked and stretched and ironed out until the ideas have become almost unidentifiable. And that's technically a good thing because I truely don't want to put my name next to these. It's like saying you gave birth to Jim Davidson. It's shameful and you know it's not a good thing.
And now I have to storyboard them. FFS.
I fucking hate it when clients get their fucking hands on your ideas. This is why so much of advertising sucks. The client, who likes to think that they are "creative" and "know" about advertising decides to impart their "knowledge" upon your baby. You see it everywhere. A lot of advertising has the ghost of what was once a good idea floating about behind clunky copy or garish colours or retarded USPs or grim scripts or cringeworthy actors.
I would explain what the storyboard entails, but it is just so piss poor, so stupid and far fetched that I can't be arsed. Suffice to say, it involves putting COINS INSIDE PEOPLE'S HEADS. Yeah. Tell me about it. Could it get any more dumb? Well probably because the client only got a half hour with my boss. Christ knows what they'd come up with with a morning at their disposal to play at advertising.
All I can be thankful about is that my initial concepts were pretty middle of the road. Imagine if I'd actually handed them something really good...