ck this site out and let me know if this is closer to what you had in mind? marketing is the answer i think.. they list media planner (which sounds alot like what you were talking about), and even better the major is really broad with a masters degree available if you want it (after you finish with the first four years, hehe)
http://careerservices.rutgers.edu/Mmarketing.html if this isn't what you wanted here is another site that lists majors (with descriptions of each one) and different jobs you could get with that major as your background.
i also cked out the summer camp thing at disney, and surprisingly disney has a sports type camp but no others. i did find some others that were interesting, but none of them lasts more than two weeks at the most. if you want to see some of the better ones see the links below:
this is a writering camp (looks like it might be fun and you have onsite housing and food provided, college is in upstate new york):
http://www.alfred.edu/summer/html/writing_camp.html a neat looking all around camp, only problem is camp is in florida so pretty far from home:
http://flcamp.homestead.com all that ocean fun, hehe:
http://www.teen.scuba.sailing.adventures.nu/?source=google-summer-camps and a bunch of different camp links in case you didn't see anything that was interesting so far:
http://www.allensguide.com/?s=gad still cking on the exact college question, will post as soon as i have any info