Not exactly a ringing endorsement

[absinthe_dot_ca]

There's a company called Lifelock, whose main business focus is to help people prevent identity theft. A couple of years ago, to prove how well the company works, the CEO starred in a series of advertisements with his own social security number on prominent display, saying his company would stop any identity theft. Right.

The results were predictable - at last count, at least thirteen different instances of identity theft involving the CEO have now been reported. It's only funny because it happened to someone else - but because it happened to him, it's fricking hilarious.