Taco Bell - Feed the Beat 2009
IRVINE, CALIF., November 18, 2009 - Taco Bell® continues to Feed the Beat™ for up-and-coming rock acts and announced today the 100 bands that made the 2009 Feed the Beat lineup. Celebrating its fourth year, Feed the Beat provides free food and marketing support to America’s up-and-coming rock acts. This year, touring bands from across the nation, including The All-American Rejects, Boys Like Girls, Forever The Sickest Kids, We The Kings, Atreyu, Owl City, Dr. Dog and more, will receive $500 in Taco Bell Bucks for free Fourthmeal, the late night meal between dinner and breakfast. More than just free food, bands also receive important marketing support for their music.
Music fans will be able to discover each Feed the Beat band on Taco Bell’s Virtual Music Festival Web site (www.feedthebeat.com) which showcases their music and exclusive content created for the site. Once there, fans can listen to bands they know or discover new tunes as they stream music via the Feed the Beat Music Player. If they discover a band they like and want to purchase music, they are directed to the band’s Web site where they can purchase the song.
Feed the Beat bands were chosen by a panel of judges based on performance and musicianship, originality and material selection, and overall appeal and personality. Bands also had the opportunity to express their passion for Taco Bell and share stories about eating Fourthmeal while touring.
“I worked at a Taco Bell in Edmond, Okla. for over three years and still eat Taco Bell every week. Even when we’re out of the country, I have friends on army bases who bring me Taco Bell,” said Mike Kennerty, guitarist for The All-American Rejects. “Getting to be a part of the Feed the Beat family is sweet to say the least. Thanks, Taco Bell!”
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Music fans will be able to discover each Feed the Beat band on Taco Bell’s Virtual Music Festival Web site (www.feedthebeat.com) which showcases their music and exclusive content created for the site. Once there, fans can listen to bands they know or discover new tunes as they stream music via the Feed the Beat Music Player. If they discover a band they like and want to purchase music, they are directed to the band’s Web site where they can purchase the song.
Feed the Beat bands were chosen by a panel of judges based on performance and musicianship, originality and material selection, and overall appeal and personality. Bands also had the opportunity to express their passion for Taco Bell and share stories about eating Fourthmeal while touring.
“I worked at a Taco Bell in Edmond, Okla. for over three years and still eat Taco Bell every week. Even when we’re out of the country, I have friends on army bases who bring me Taco Bell,” said Mike Kennerty, guitarist for The All-American Rejects. “Getting to be a part of the Feed the Beat family is sweet to say the least. Thanks, Taco Bell!”
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